In a perfect world, every position would be accompanied by an amazing benefits package. Full healthcare, dental, four weeks (or more!) of paid vacation, on-site childcare, and a company cafeteria staffed with Le Cordon Bleu-trained chefs.
You’d tell your candidates about the on-site gym and the free weekly shoulder massages and they’d fall all over themselves to sign on the dotted line.
Sadly, this is not a perfect world and you may be trying to fill positions with a poor or nearly non-existent benefits package.
While that can make the position a bit of a tough sell to top talent, it can be done.
How can you make a lack of benefits sound not-terrible? I’m so glad you asked!
Small businesses often forgo benefits packages because they simply can’t afford them, but there are tons things you can do to make a job more enticing without spending thousands.
* Give them more vacation days (and don’t make them wait a year to use ‘em).
* Offer them a flexible schedule.
* Allow them to work from home a few days a week (tools like TimeDoctor can help if you're concerned they won't actually work from home).
* Support gym memberships with a $25 credit.
* Provide lunch once a week.
2. Offer some sort of health insurance
No matter how much they’d like to work for you, there will be some candidates who are simply unable to accept a job that doesn't offer health insurance.
For single parents and individuals with health issues, health insurance is a non-negotiable. Look to your industry’s associations and groups and see if they have a partnership with a health insurance provider. And if you’re self-employed check out the National Association for the Self Employed and Freelancers Union.
If you couple these workarounds with a well-written job description, you’ll have much better luck getting them to say YES to your offer.
Hiring with a less-than-awesome benefits package can seem daunting, but it's important to recognize your business' strengths and get clear about what you can offer candidates before you hire.
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